Layout for Summer's Eve Print Material
How do you give creative feedback to someone? how does this feedback help me?
Let's say a chef is asked to make a cake for an event at her restaurant. The chef makes cake after cake after cake and the client doesn't seem to like any of them. When the chef asks what's wrong with them the client says "I don't like it" turns out client forgot to mention that the cake is for a vegan couple wedding and that no eggs to dairy were to be used on the cake. What the client could have said it's I need a delicious vegan cake for a wedding. Hold on, what if you're not the client or in charge of creative output? It's important because you'll likely end up in a situation where it requires you to give your two cents on something creative.
Depending on the scope of the project and your resources, hire a creative agency for your business needs. It's important for the feedback process to run smoothly so the best results are achieved. Knowing how to give feedback will save you time and money and get everyone on the same page.
The creative brief is the guidebook of the project for the creative process, it outlines goals, deadlines, pricing and basically any information related to the project. Feedback given should line up with the creative brief goals and personal preference should be put aside if it doesn't line up with the creative brief. When giving feedback avoid comments like "I'll know it when I see it" or "I don't know what it is but I just don't like it" try to be helpful and articulate the vision of the project and how you'd like it to be perceived. Give concrete reasons and justifications for feedback like "the color doesn't match our brand identity"
A document with all feedback given is helpful in resolving any issues or internal conflicts. It will also keep the creatives from being pulled into different directions. In this document, it's important to be clear about what works well and what doesn't work well so that there are checkpoints to move forward from.
To understand how your target aueidence might react to the work, present it and get their feedback. If you can run focus groups it will help determine if it's the right move.
Chante Digital came to me asking for a refresh of one of their clients CurcuminPro Supplements. They needed a modern take on the supplement industry... we had created a successful moldboard to get inspiration from and added my own sensibilities to make it more personal.
Functionality was key and simplicity made it possible...with an e-commerce platform is best to keep the design and the usability and clean and crisp as possible in order for the visitor ot have a good experience navigating the site.
This was a fun logo project...the client is a cannabis distributor from California and they needed an urban take on his identity mark. I think the sharp abstract crown-like symbol has a nice contrast with the lettering's attributes...sometimes it's hard to position an icon or illustration with lettering because of their specific form but with this one I was abke to bring out each other's personalities without losing empahsis on the name.
Bubble U Logo Mark
Cynthia was in need of a fun, creative and memorbale mark to put in the company's marketing materials.
The memories start here... with design you can provoke a mental conversation with someone which is what I love doing...abstract and surrealism is within almost everything we look at. From simply a nike swoosh, to a detail as the Quaker guy, it all comes down to the minute abstract shapes froming a bigger picture.
This was a fun challenge. I wanted to incorporate some personality to these illustrations.
These represent the different disorders and their specific area of emphasis, the look and feel is traditional with a touch of modernity to attain a memorable contrast within website's functionality and layout.
I like to expadn my portoflio in many areas but ultimately I always end up back on pencil and paper, whether working on a logo, or a mobile app design, I mostly doodle before I sit down and give into the pixels...
Been loving this email client and have been using it religiously.
I’m a full-time Art Director and am obsessed with my emails and what to do with them… as Labor Day weekend starts I’m trying to reach inbox zero in the am (the illustrations and quotes on those pages are amazing and uplifting great job!!!!!)
I wish my snooze options would link with the calendar and suggest an option to do it Tuesday instead of the default Monday option….don’t know if it makes any sense.
I’m attaching an image of a quick mock-up to illustrate what I mean…essentially go into the calendars and suggest upcoming events on the snooze section. I know it’s probably a lot of work but figured I’d shoot an idea of something I’d LOVE to see in any email client.
Owning a business can be a journey you'll never forget. You've put long hours day in and out, you've had endless amount of time in meetings and meeting people, you've spent a ton of money for company vehicles, tools, office space and supplies, and more...in short, your business has 90% of your attention during waking and sleeping hours...
but there's something that's been on your mind for the last few years, as your business grows and you interact with other businesses, there are more eyes on your company than ever before. Suddenly, you realize your logo was done by your niece in high school, she had good grades in art class so it has to be good right? Then you remember your cousin Peter, who is a Microsoft Word wizard hooked you up with some business cards that you printed up in a local Staples and every time you give your cards out and you look at the logo, your color palette, and the business card design your cousin created for you, there's that feeling that maybe your marketing materials are out of date?
Visual identity is the most overlooked area in a lot of small businesses, some owners don't see a need for a new fancy logo or nice looking colors, their businesses do alright so why change it? or why have a marketing budget?
If you're spending countless hours at the office and if you're spending time and money on your business every day, wouldn't it make sense for you to prepare more on what people see and perceive about your business? If your company is your life, you want to make sure you look great everywhere your name is placed, whether a business card or a website. This is the essence you're sharing with your customer
If you feel you have an out of date visual identity, it's not too late, a re-branding may be an exciting new chapter for your business, it's the chance to show your customers how great your products are through innovative design.
If you have any questions, let's get in touch by emailing me RaynalReyes@gmail.com
Great design has never been more important in today's age. Consumers are more aware of good vs great design practices through experiences. This is at all time high with companies like Apple, Microsoft, Starbucks and Facebook spending top dollar to make design a top priority in their products/company.
Why should your business have great design? You are not Apple or Facebook, right?
Well, first impressions matter. People's 5-second attention span can internally judge a company by how it looks. Who is this? is it trustworthy? is it credible? does it have what I want? are people buying this product? what do they say? etc, etc.
Put yourself in your customer's shoes, effective and attractive design goes a long way... good design helps you stand out, but most importantly helps your product be found. Talking product, the product or service has to be exceptional otherwise there's no point in dressing up a bad product, people will see through all the fanciness and realize the product is garbage.
On the other hand, your company can look dated and untrustworthy but you have an amazing product. People who see through bad imagery and design try your product and are happy, but a lot more people missed out because of their first impression from your logo, website or business card.
Good design is perceived upon the first few seconds...it's like meeting someone in the street, you would know within the first 5 seconds of talking to this person whether he's a little "off" or not. Same with logo design/campaigns
First impressions matter, second impressions are really expensive.
If you have any questions, let's get in touch by emailing me RaynalReyes@gmail.com
So many fonts, so many choices!
We all know fonts and see them every day of our lives, thousands of them bombarding our eyes for attention. There are so many fonts that we have to break them apart between serif, sans serif, and script fonts. Surprisingly even with so many choices, you'd think any font can do any job but that's not the case…Typography can be viewed as a visual summary. The sense and mood of everything from an isolated word to extensive blocks of text can be effectively visually expressed through the right typeface.
If you're looking for a feeling that translates history, tradition, and establishment you will benefit from using a serif font for your brand's characteristics. Such brands as Sony, Boss, Canon, Rolex, etc. show us a sense of high-brand authority.
On the other hand, we have sans serif typefaces that translate a feeling of modernity and a polished look. When rounding the edges of a sans serif font you're changing the characteristic now more into the friendly, kid-friendly essence.
Using a script font has been a trend for years now and I'm a big fan myself. I think this look adds a human touch and makes the company "seem" more vulnerable which can be a good marketing strategy for certain products. This emotes playfulness, warmth and relaxed.
When you think about your business, what do you want people to think about? This is a hard question and always gets mixed up in the many ideas business owners have. If you're a friendly place like a day-care, or a modern smoothie joint I will recommend a rounded sans serif font, or a script font will do the trick…
But if you're a law firm, I would say away from friendly looking fonts and explore the serif font families in order to portray professionalism and history through the design.
There's a lot of businesses that choose the wrong type of font and treatment with their logo designs due to lack of understanding how each word is portrayed in the mind of the customer/the viewer. Below please see a silly analogy of what I mean.
Which typefaces you choose will frame the way your brand communicates visually.
This knowledge can be taken into your other marketing materials. A flyer can have a headline serif font and a sans serif body text. This will still carry more the branding and make everything unified. Same goes with websites, choose headlines as your type of font and the opposite for the body copy. This obviously all depends on your industry and the look and feel you're going for.
If you have any questions, let's get into touch by emailing me RaynalReyes@gmail.com
Barbara came to me for a request for an elegant and unique logo design. After she went over the details I knew this would be a good challenge. A memorable logo symbol goes a long way, but an identity system is more than just a symbol... It is a way of establishing trust with a company in the mind of the customers.
I normally dedicate an amount of time to gather information and looks that I've already had in my mind since reading the project scope or listening to the client's problems for me to solve. I also look at competitors if any to see how the bar is set for artwork and logo design. This honestly should take about 20-30 mins because since you read the scope or listened to your client you've been thinking about the project and working things out in your subconscious.
Say a client emails you at 9:00 AM Monday morning needing a logo with specifications and he also included a few attachments for reference and inspiration. You exchange emails throughout Monday and decide on a price, you mostly won't get to work on the project right as you receive deposit (which you always should) do not whatsoever agree on a price and not get a 50% deposit up front. This I can write about later on...so here comes Friday or Saturday and you finally decide to work on the logo you agreed on Monday...
You've had an entire week of thinking of this project when you're driving, when you're in the shower, when you go to the store and look at packaging and other related items, when you see a certain color scheme that spikes interest, when you do pretty much anything (even taking a crap) you're aware that you have this responsibly to design an awesome piece therefore your subconscious will gather information and at the end put the pieces together once you get to Illustrator...it's awesome.
Here I show I attempt to create designs, it's all part intuition, imagination and dedication. I'm still not really happy with the wings and wish they were more perfectly symterical but oh well...