FOOD TRUCK LOGO CONCEPTS
It all first started when I woke up from an evening nap when I came home from work.
I grabbed my phone and I saw a Hangouts notification from my older brother attaching an image of the Festival of the Food Trucks down in Mooresville, NC.
Half confused, tired from waking up from the nap and I guess the right amount of oxygen going to my brain at the moment made the difference in O's in the word "Food" stood out to me and made me see some sort of hot dog, or a burger and an idea developed that would make an awesome icon.
I then came to my office and typed "food" in Adobe Illustrator CC in Swiss 721 BT and happened to fall in love with it! so I proceeded since this will only live on my blog post.
I really liked the negative space within the O shape so I created a shape around the second O and used the Pathfinder, Divide feature to be able to select the negative space in the O.
I used cmd-x to cut, deleted the remaining shapes I didn't need and used cmd-f to paste the negative space in the same position.
At this point I liked where I was going so I'm got to tweak the angles and shape around each letter to give it more of a "natural" iconic way about it. I changed thicknesses of the angles and warped the O and D a bit to get more of a "burger" "Hot Dog" look.
I then typed the word Truck and instantly became the spirit of something, an idea, a concept that is yet to be discovered...sometimes some ideas come like that, and I'm not claiming I created this first hand but something I arrived at in a way that can be traced back.