Alpek — Delivering Sustainable Solutions
UI/UX Design
Client
Alpek
OVERVIEW
We're starting each project with a thorough discovery call in order to understand the business and to identify goals and challenges, then a do competitive research in order to understand the landscape.
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The Challenge
With strategy driving design and the digital experience, the effect of navigating around the website makes it memorable across every page layout. I worked alongside the Senior Marketing & Leadership Teams within Alpek. I unpacked a well designed strategy to heighten the brand experience, and I took a different approach in creating the design language, architecting their visual identity, and showcasing investor information.
Keeping it simple
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