Alpek — Delivering Sustainable Solutions
Alpek
Alpek’s website didn’t reflect its industry leadership or meet the needs of investors and visitors. Outdated visuals, limited UX, and a heavy focus on chemical products made it difficult to communicate the brand’s impact, innovation, and sustainability. The challenge was to modernize the experience, humanize the brand, and create a clear, intuitive platform for accessing key information, especially investor materials.
To improve usability, I developed a comprehensive sitemap to ensure all pages were accounted for and user journeys were clearly defined. I also created homepage wireframes that clarified site structure, guided users through key content areas, and established a more intuitive navigation experience.
The redesign focused on identifying and addressing gaps in Alpek’s existing site while strategically leveraging elements of its logo to enhance the visual language. The new experience highlights how Alpek’s materials shape everyday life, from packaging to automotive and medical applications, while reinforcing its commitment to sustainable, recyclable solutions. Updated imagery, clearer messaging, and intuitive navigation create a more engaging experience and help visitors quickly understand the company’s impact and purpose.
The fully responsive website delivers a seamless experience across all devices, educating users about Alpek’s work, providing valuable information for both current and prospective investors, and highlighting how the company addresses and overcomes challenges within the industry. By clearly communicating its impact, innovation, and leadership, the new platform is already strengthening engagement and shaping how audiences understand Alpek’s role and value.
