Alpek — Delivering Sustainable Solutions
Web UI/UX
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Client
Alpek
OVERVIEW
Alpek is the leading producer of PTA, PET & EPS worldwide. They operate one of the largest polypropylene facilities in North America. Lounge Lizard partnered with Alpek to create a digital experience that aligned with the branding, business objectives, and end-user needs.
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Creating the building blocks.
With strategy driving design and the digital experience, the effect of navigating around the website makes it memorable across every page layout. I worked alongside the Senior Marketing & Leadership Teams within Alpek. I unpacked a well designed strategy to heighten the brand experience, and I took a different approach in creating the design language, architecting their visual identity, and showcasing investor information.
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Keeping it simple
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