MPA — 100 Years of Creativity

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Motion Picture Association

The MPA is the leading advocate for film, television, and the streaming industry around the world. They were in need of a unique and impactful campaign to bring their 100 Years of Creativity to life. The MPA works globally to advance public policies that empower creators and protect their creative work.
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I wanted to challenge the norm in creating a visual language and design system for the MPA that could clearly convey their vast experience and contributions to television throughout the last 100 years. My objective was on brand strategy/architecture, sitemap, visual identity and language, extending the brand awareness that flow through other MPA entities such as Film Ratings, ACE, TPN, and more.

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Keeping it simple

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