MPA — 100 Years of Creativity
Motion Picture Association
Marking a century of cinematic history, the MPA needed a standout digital campaign to bring their “100 Years of Creativity” to life. The core challenge was pushing past conventional design norms to build a visual identity that captured 100 years of vast experience. Beyond simply celebrating the milestone, this comprehensive design system also needed to act as a connective thread, seamlessly extending brand awareness across other major MPA pillars, including Film Ratings, ACE, and TPN.
Stepping in as the Lead UI/UX Designer, my primary objective was to translate the MPA's established visual identity into a cohesive, highly functional website. I focused on "keeping it simple" by developing a clear, intuitive sitemap while strictly adapting to their existing branding guidelines to ensure total digital consistency. By balancing clean, brand-compliant aesthetics with user-centric functionality, I designed a digital experience that successfully unified the MPA’s historical legacy with a modern, forward-thinking web interface.
The project culminated in the successful launch of the "100 Years of Creativity" live site. The new UI/UX design provided the MPA with a dynamic and engaging digital platform that honored their century-long impact on the industry. The cohesive visual system not only elevated the campaign itself but successfully bridged the gap between the MPA's core brand and its various sub-entities.
