We're starting each project with a thorough discovery call in order to understand the business and to identify goals and challenges, then a do competitive research in order to understand the landscape.
I get to think about different ideas, sometimes brainstorming happens on paper, while walking my dogs, while driving... it's the drive to create a solution.
This is when I normally start placing elements, colors, typography, and overall design into the canvas. I develop multiple concepts and test different methods.
I then design and present concepts to the client in a variety of formats and mediums to understand what and how it would look like. This stage is when edits are made to a final state.
Brand & Identity