Loop-Loc — The One The Only
Web UI/UX
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Client
Loop-Loc
OVERVIEW
In partnership with Lounge Lizard, LOOP-LOC was in need of redesigning their digital presence and brand to further show product innovation in the pool industry. With intensive experience in safety pool covers, luxury pool liners, and educational information, I aligned with LOOP-LOC to reframe and position useful information right at the forefront— with a simple and minimalistic vision. The ongoing design collaboration has allowed me to develop user-first product designs and lead generation strategies, making the possibilities of brand awareness more endless than ever before.
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Overview
LOOP-LOC takes the lead in bringing the safety issue to the forefront for consumers. We unpacked a well-defined brand strategy into the pool industry, LOOP-LOC completely redefined their industry, we took a different approach in designing and building, their web identity - all the way through to a customer/partner facing digital experience. Ultimately, LOOP-LOC needed a new client-facing web presence that focused on functionality and brand recognition.
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Keeping it simple
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