Primberry focuses on Bubble tea, smoothies, and hand-made ice creams. I worked with the team to develop a new identity that sets the path for a new type of engagement in their tea shop.
I developed the shop's visual identity and the dynamic mark to set them apart in the West Coast Boba Tea market. Starting with sketches, I was able to explore the symbol to its final stage in order to catch eyes and steal hearts.
The logo mark had to partner with a strong, classical typeface. Montserrat was the perfect companion for this custom bird design. It was imperative to choose a typeface that had various weights in order for versatility to take place in any medium, in any size.