Lionbridge — Digital Transformation
Lionbridge
As Lionbridge’s digital marketing efforts scaled, their existing visual assets couldn't quite keep up with the complexity of their evolving, highly technical services. They specifically needed a vastly expanded, cohesive icon library to visually represent these new offerings. Furthermore, their email marketing and overall digital brand presence needed to be modernized and unified to better engage an increasingly diverse, global audience without feeling disjointed.
To solve this, I expanded their foundational design system by developing a robust suite of custom icons that seamlessly integrated into Lionbridge’s established brand guidelines. Leveraging this new iconography, I completely overhauled their email marketing collateral, designing responsive, modular templates. I then applied this refreshed, icon-rich visual language across various digital touchpoints to elevate and unify their broader online brand presence.
The newly developed icon library successfully equipped the marketing team with the exact visual tools needed to clearly communicate complex technological and linguistic services. The revamped email templates and expanded digital assets created a much more consistent, engaging brand experience for their audience. Ultimately, this scalable approach streamlined future campaign production and significantly strengthened Lionbridge's global digital footprint.
