Ark Invest Illustrations
Ark Invest
With very safe and dry materials out there for the financial industry, it was my opportunity to make this illustration stand out. I illustrated the different methods of investments sectors of ESG while maintaining a professional and corporate look and feel for Ark's target audience.
Seeing an opportunity to make the brand's visuals truly stand out, I took on the task of "illustrating the whole world" of their investment strategies. I developed a series of custom illustrations that visually communicated the complex, varied methods of ESG investing. To strike the perfect balance, I ensured the artwork felt fresh, modern, and innovative while strictly maintaining the professional, corporate look and feel required for ARK Invest's audience.
The custom illustrations successfully elevated ARK Invest's visual messaging, transforming dry financial concepts into engaging, easy-to-understand visual narratives. By bridging the gap between disruptive innovation and corporate professionalism, the new assets helped the firm communicate their ESG strategies more effectively while standing out in a conservative industry landscape.
