ImpressArt is the world’s leader in metal stamping, they were searching for a way to create a great first impression on their target audience and creating awareness was really important for the business.
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A new take on the tool industry
I created an identity system that reflects the fun and educational message of the ImpressArt brand. The goal was a fresh and stylish system that had a strong foundation in order for the brand to be able to expand to different markets and locations.