Chupt — Affordable Vegan Meals
Chupt
As a startup bridging the gap between food and technology, Chupt needed a comprehensive visual identity to establish their market presence. They required a timeless, elegant logo design and a complete suite of supporting brand materials optimized for both digital (RGB) and print (CMYK) applications. The brand needed to clearly communicate their unique value proposition—inexpensive, accessible vegan food, available whenever and wherever.
Stepping in to handle Branding, Illustrations, and UI/UX Design, I built the entire brand identity around the principle of accessibility and freshness. I designed a custom, minimalist letter "C" to serve as the brand's visual protagonist, giving off approachable, "chill vibes." To capture the often-unnoticed technological aspect of their food service, I paired this clean mark with a vibrant, energetic green color palette. The overall design language was intentionally kept simple to ensure seamless application across app interfaces, vending machines, and marketing materials.
The resulting identity provided Chupt with a striking and cohesive brand foundation. By balancing a tech-forward aesthetic with inviting, food-centric visuals, the new branding successfully positioned Chupt as a modern, forward-thinking company ready to engage the Portland community and revolutionize how people access healthy, vegan meals on the go.
