Chupt — Affordable Vegan Meals

Branding & Logo
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Chupt is a tech-driven vending system. The mission is to provide affordable, healthy, and completely vegan meals to the people of Portland by partnering with local chefs and farms. They were in need of a timeless and elegant logo design, along with supporting branding materials in both RGB and CMYK.
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Did someone say vegan food?

The entire brand is based on the principle of inexpensive and accessible vegan food whenever and wherever. The custom letter C is the protagonist of this tech company giving chill vibes and paired with the vibrant color green, it depicts the tech-driven side a lot of people don't notice in the food industry.

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Keeping it simple

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