Quest Nutrition — Feed Your Cravings
Quest Nutrition
As an established, well-known company, Quest was looking for a fresh, new approach to their promotional materials to drive continued brand awareness. The challenge was to design merchandise that felt like a natural extension of their highly recognizable visual identity, while still possessing enough unique character and visual flair to stand on its own.
Focusing on Custom Illustration and Print Design, I developed a series of vibrant, eye-catching promotional items—specifically shirts and stickers, intended as exciting giveaways for customers and fans. My goal was to "make it pop" by keeping the designs simple yet highly engaging. I carefully balanced the artwork so that it seamlessly integrated with Quest's established brand guidelines while acting as trendy, standalone pieces of apparel and swag that people would genuinely want to wear.
The final merchandise provided Quest Nutrition with a fun, tangible way to connect with their community. The thoughtfully designed shirts and stickers successfully generated excitement and brand awareness, effectively turning loyal customers and fans into walking brand ambassadors through bold, memorable design.
