Secret — Spray On, Live Fresh

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Secret’s invisible spray antiperspirant needed a way to become noticeable on the road. I developed a typography treatment to include in their new Refresh Station vans roaming the streets of Chicago.
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The Van Wrap is a wrap.

I created a clean and minimalist way to catch eyes on the road. I helped with the tagline "Spray On, Live Fresh" and as able to create an impactful graphic that was the protagonist of the vehicle design.

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Keeping it simple

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