Rittenhouse Rye — Inspiring Creativity
Ritenhouse Rye
Because Rittenhouse's sales have historically been dominated by on-premise trade, the brand needed a fresh creative campaign to reinforce brand awareness and deepen loyalty with this specific audience. The primary challenge was taking a newly established, edgy brand identity, rooted deeply in its Philadelphia heritage, and collaborating closely with the internal team to execute these new branding guidelines. We pooled our efforts to quickly adapt to this fresh visual DNA, successfully expanding their print collateral and social media outreach while maintaining the authentic, historic soul that bartenders loved.
To bring the multi-channel "Cocktail Creatively" campaign to life, I partnered closely with the wider creative team to fully immerse ourselves in the newly established brand guidelines. This modern identity featured an edgy Philadelphia aesthetic, a reimagined classic label, and a custom emblem inspired by aerial schematics of the historic Rittenhouse Square. By collaborating to internalize these new design rules, we were able to rapidly expand their marketing toolkit across print and digital touchpoints. Working in tandem with the team, I utilized the new branding to design a wide array of on-premise print collateral, including posters and menu cards for bars and restaurants.
The expanded print and social media materials successfully launched the "Cocktail Creatively" initiative, cementing Rittenhouse as the ultimate "bartender's Rye". By leveraging the new brand guidelines to build out a robust, cohesive library of assets, the campaign successfully spotlighted noted mixologists and inspired a whole new range of rye-based cocktails across the trade community. The resulting collateral not only drove on-premise engagement but built a strong sense of community, ensuring bartenders felt genuinely proud to mix with Rittenhouse.
