Kaiser Permanente — Custom Care & Coverage Just For You
Kaiser Permanente
The agency partnering with Kaiser Permanente was facing a heavy production bottleneck and needed versatile design support to handle a complex set of deliverables. The scope required custom illustrations, intuitive landing page layouts, and comprehensive PowerPoint presentations. Crucially, these presentation decks couldn't be static; they needed to be fully customizable by Kaiser Permanente's internal teams so they could easily tailor pitches for specific clients and secure potential contracts, all without breaking strict corporate brand guidelines.
To tackle this, I seamlessly integrated myself into the agency’s existing team, jumping in to alleviate the day-to-day workload while also taking ownership of high-level strategic design tasks. I mapped out comprehensive user journeys to inform the layout of clean, user-centric landing pages, and developed a warm, on-brand library of custom illustrations to guide the digital experience. For their B2B needs, I engineered modular, master-templated PowerPoint decks. These decks were designed to be visually engaging yet foolproof, empowering the internal sales and contract teams to easily swap out content and customize pitches on the fly.
My rapid integration into the agency successfully eliminated their production bottlenecks while elevating the overall strategic quality of the designs. The newly mapped journeys and landing page layouts provided a much more engaging digital experience for users. Furthermore, the highly customizable PowerPoint toolkits revolutionized the internal workflow, equipping Kaiser Permanente's teams with scalable, on-brand presentation materials that allowed them to confidently and efficiently pitch for new business.
